Thursday, December 6, 2007

My Christmas TV Ad

Whoever said that truth is stranger than fiction must have led a pretty interesting life.

Several months back, we were tasked to create a Christmas campaign. I've then fumbled into making about 20 storyboards, all of which got disapproved or deemed too cluttered or usual and just ended up as yesterday's recycled paper. But on the last stretch of presentations, I just asked myself what was Christmas supposed to be...

I reviewed my life the past year, and wrote it down. Told my boss, "here, this was MY Christmas." It wasn't entirely sad, but not happy either. They loved it. The clients loved it. People around the region loved it. And for a country/society that shies away from the thought of divorce or separation, I'm quite relieved that there was good feedback.

So guys, here's a semblance to my autobiography.

video

By the way, this is the project that had post-production in Sydney. Directed by multi-awarded Aussie director Kriv Stenders.

DOWNSIDE: At the office, I got either really odd, sympathetic looks or eyeball-rolling and comments like "get over it already!"

UPSIDE: This spot actually made Sandra feel good. It made me feel good as well. It also got the highest scores in consumer research. After the hours of overtime work, I just got a pat on the back.