Thursday, December 6, 2007

My Christmas TV Ad

Whoever said that truth is stranger than fiction must have led a pretty interesting life.

Several months back, we were tasked to create a Christmas campaign. I've then fumbled into making about 20 storyboards, all of which got disapproved or deemed too cluttered or usual and just ended up as yesterday's recycled paper. But on the last stretch of presentations, I just asked myself what was Christmas supposed to be...

I reviewed my life the past year, and wrote it down. Told my boss, "here, this was MY Christmas." It wasn't entirely sad, but not happy either. They loved it. The clients loved it. People around the region loved it. And for a country/society that shies away from the thought of divorce or separation, I'm quite relieved that there was good feedback.

So guys, here's a semblance to my autobiography.



By the way, this is the project that had post-production in Sydney. Directed by multi-awarded Aussie director Kriv Stenders.

DOWNSIDE: At the office, I got either really odd, sympathetic looks or eyeball-rolling and comments like "get over it already!"

UPSIDE: This spot actually made Sandra feel good. It made me feel good as well. It also got the highest scores in consumer research. After the hours of overtime work, I just got a pat on the back.

6 comments:

soul.architekt said...

THAT was an awesome commercial. I forwarded your blog to my friend who's studying advertising. It really was touching, esp. since I come from divorced parents as well. And boo to your coworkers who think you should get over it. They don't understand.

Do you have the number for the guy who played the ex-hubby/dad? He was hot...

atleastimgorgeous said...

You're not the only one who asked for Manny Distor's number, which unfortunately I don't have. (we can't mess with the guys at work wink*wink) You can try googling about him though. He's a martial arts instructor in real life, and I think there are some articles about him. G'Luck!

Afsana said...

That was beautiful. I loved it. There might be a lot of traffic from melbourne because i'm going to share the link to that!

George said...

BIG BIG BIG BIG BIG HUG TO YOU and Sandra :) That was a very very good comercial..

atleastimgorgeous said...

awww... thanks, guys! (*sniff!)

John said...

Very touching and quite a nice commentary on how adults should act. Kudos to you